The Movement That Will Have You Rewriting Your Personal Care Act
The path to leading a healthy lifestyle has predominantly been marked by food choices. Food is fuel and throughout the years research had you filling your tank with Atkins, South Beach, Mediterranean, and perhaps most recently, Paleo. While food will undoubtedly always be an important component of healthy living, a new, mounting body of research suggests you shouldn’t solely focus on what you put in your body and forget about what you put ON your body. Natural body care products are now another very important component of leading a healthy lifestyle.
So go take a peek at the ingredients in your favorite BB Cream and body lotion – how many can you actually pronounce? If you’ve been part of the non-toxic, natural beauty movement your pronunciation is surely spot-on. If you haven’t, you might want to reconsider.
The Results are In – and They’re Sickening
The skin is the largest organ of your body(1) and it’s porous, which means it can absorb what you put on it. What exactly it can absorb and just how much is based on a variety of factors but the ingredients in what you topically apply do have the ability to make its way into your system(2). And results from numerous studies over the years indicate that the personal care products you’ve been applying on are making you sick. A study conducted in 2004 confirmed that parabens, which are preservatives used in deodorants, cosmetics, food, and other everyday products, are present in cancerous breast tissue.3 Phthalates, found in the ingredient harmlessly labeled as “fragrance”, disrupt the endocrine system.4 As you explore more about body care as an aspect of leading a healthy lifestyle, the amount of information on the topic can be overwhelming and it’s difficult to determine fact from fiction. Environmental Working Group (www.ewg.org) and The Campaign for Safe Cosmetics (www.safecosmetics.org) are good starting points to get your facts.
Plant One on Me
The quest for natural body care products started with consumers shifting to natural deodorant. As the research about the link between parabens and breast cancer spread, consumers ditched commercial deodorants in favor of natural ones free from harsh chemicals. As consumers became even more educated the demand for transparency expanded to personal care products in general, and a host of non-toxic beauty brands emerged. Brands like Tata Harper and Pai lead the way within the natural skincare categories. Acure and Alaffia offer some of the best body care products. If makeup is your thing, you can count on 100% Pure and RMS Beauty. Both have devout followings within the non-toxic cosmetics category. Regardless of category, these brands are using plant-derived ingredients in cutting edge formulas to create better-for-you, natural personal care products.
Between recent research highlighting the dangers of synthetic chemicals lurking in everyday personal care products and the growing number of non-toxic beauty brands, the movement is stronger than ever. And it’s never too late to join.